As an indispensable part of bathroom products, hardware is very important to the quality of bathroom products. However, the status quo of the development of the bathroom hardware industry is not very optimistic, which is highlighted by the large number of small and micro enterprises, the spread of brands, the weak brand awareness of enterprises, and the more serious homogenization competition, which seriously hinder the sustainable development of the bathroom hardware industry.

Competition in the bathroom hardware industry is becoming fiercer

Although there are many domestic bathroom hardware companies, there are very few brands that are truly recognized and known by consumers. Despite its good development, the level of competition is low. When quantitative change triggers qualitative change, the industry still lacks a real innovation force to promote such a leap. It is understood that the future competitive landscape will still be brand, quality and channels. Especially in the future, the competition in the market will no longer be the competition of domestic enterprises. Foreign bathroom hardware enterprise giants have flooded into the Chinese market, and the acquisition of Chinese enterprises by foreign companies is accelerating.

Domestic bathroom hardware enterprises need to abandon narrow development thinking

Today, the bathroom hardware industry has begun to advance to the middle and high-end ranks, from the traditional workshop-style manufacturing to brand enterprise design. Famous brand products are more and more popular with new middle class consumers. The narrow development thinking in the country makes the entire industrial chain inextensible, making it difficult to form a systematic and serial development. The lack of brand awareness makes domestic bathroom hardware unable to produce famous brand enterprises and star products. Most enterprises can only represent international brands as a "worker", and most bathroom hardware enterprises can only be reduced to "supporting roles" in this vast market. It can be seen that hardware companies have to start from various aspects to adjust, enhance brand concepts, and change production models. The "fertile" soil of hardware should not be cultivated by "outsiders".